Data & Analytics

Our analytics empower you to make decisions based on evidence. We gather and analyse data on customer demographics, online behavior, conversion rates, and more, which illuminates patterns you can capitalize on. Insights allow you to allocate your budget and effort more effectively (perhaps targeting that age group in ads, or scheduling sales during peak activity times). In fact, businesses that harness data analytics are 19 times more likely to be profitable than those that don’t. We’ll help you join that winning side by grounding your marketing and operational decisions in hard data.

One of the immediate benefits of our analytics service is optimising your marketing spend. By tracking performance metrics for each campaign (cost per click, cost per acquisition, conversion rate, etc.), we can pinpoint which marketing efforts yield the best results and which are underperforming. This means you can reallocate budget to the tactics that work and eliminate or fix those that don’t, improving your overall return on investment. 

Data analysis isn’t just about numbers - it reveals human behavior and preferences. We look into your customer data to extract insights about your audience segments and their journeys. You’ll learn things like: How do most people find you? How long do they stay on your site? Which pages or products are most popular? Are there bottlenecks in your sales funnel? With these insights, you can tailor your marketing and website experience to better meet customer needs.